Report
Exploring consumer journeys using gambling promotional offers and incentives
The Gambling Commission’s report on consumer interactions with online promotional offers and incentives.
What do we know?
Overview of how and where people gamble in Great Britain
The place where a person gambles is an important factor in the management of risks to the licensing objectives. The approaches taken to ensure gambling is fair, safe and crime free differ depending on whether the gambling is provided by remote means or from gambling premises. The Gambling Commission wants consumers to be able to enjoy gambling safely, whether they are playing online or in premises.
More than 18 million people report gambling in premises authorised to provide gambling (including National Lottery products purchased in retail outlets), in the past 4 weeks. Licensed gambling premises are operated under an operating licence granted by the Commission and premises licences granted by the 368 licensing authorities.
Prior to coronavirus (COVID-19) there were 9,745 licensed gambling premises in Great Britain made up of the following premises types:
| Type | Number |
|---|---|
| Betting premises | 7,315 |
| Arcades | 1,633 |
| Bingo premises | 642 |
| Casinos | 155 |
Our industry statistics show the number of licensed gambling premises is declining.
The gambling participation rates in licensed gambling premises has also been declining. For example, in 2016 38% of adults reported they had gambled in premises in the past four weeks; in 2019 this reduced to 35% 27.
References
26 Data for arcades is unavailable for 2009-10
27 Source – Quarterly Telephone Survey – Year to December data periods
Last updated: 25 July 2024
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