Report

Understanding the impact of increased cost of living on gambling behaviour - Final report

Gambling Commission's research report with Yonder into the behaviours and motivations of gamblers during the current period of high cost of living in Great Britain.

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Published
27 February 2024

Last updated
27 May 2021 - Changes

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Contents

• Understanding the impact of increased cost of living on gambling behaviour - Final report

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• Introduction
• Methodology
• How to read this report
• Summary of findings
• Personal finances and cost of living
• Financial comfort and concerns around cost of living
• Relationship with gambling
• Impact of cost of living on gambling behaviours
• • Gambling has stayed the same
  • Gambling because it’s fun but will make cutbacks if needed
  • Gambling is an inherent part of life
• Change in gambling behaviour
• • The number of occasions on which you have spent money on these gambling activities
  • The amount of money spent on these gambling activities
  • The amount of time spent gambling on these activities
  • Typical stakes
• Motivations for gambling
• Conclusions
• Appendix A - Gambling activities
• Appendix B - Reading longitudinal tables
• Appendix C - Motivations for gambling – subgroup analysis by statement

Key risks and issues

Key issues and risks

• Accessibility of online gambling: The 24/7 availability of online gambling has changed how and when consumers gamble
• Anonymity within premises-based gambling: Most land based gambling is conducted without identification of customers limiting the scope for player-centric controls
• Advertising: Gambling advertising must be socially responsible, it must not be targeted at under 18s, and its content must not encourage irresponsible gambling behaviour.

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Last updated: 27 May 2021

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